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Smart Sports Gear
Smart Sports Gear is a line of connected sports gear and training products that will track performance, improve training and deliver real-time feedback.
- Industry
- sports
- Product Type
- physical
- Problem
- Sports teams and athletes lack access to personalized and automated sports training products.
- Market Size & User Personas
- Sports teams or competitive athletes ranging from amateur to professional levels.
- Solution
- A line of connected sports gear and training products fitted with sensors to measure performance parameters, record data, and offer real-time and personalized feedback.
- MVP Features
- Including sensors to measure performance parameters, real-time and personalized feedback, analytics platform and customized training programs.
- Implementation Details
- Value Proposition
- Smart Sports Gear will provide a comprehensive suite of sports gear, performance monitoring and analytics and personalized training programs designed to improve an athlete’s performance.
- Pain Points to Solve
- Access to personalized and automated sports training plans, lack of insights into performance levels, lack of real-time feedback.
- Sales & Marketing Channels
- Developing relationships with sports teams and athletes, online/social media marketing, participating in sports related events, sponsorships.
- Revenue Stream Sources
- Price of the product, subscription fees for access to the analytics platform, sponsorships and partnerships revenues.
- Cost Structures
- Product cost, staff salaries, marketing and advertising, overhead costs.
- Key Activities
- Design and development of the products, marketing and advertising, customer support and service.
- Key Resources
- Engineers and designers, software engineers, marketing and customer support staff, sports technique experts.
- Key Partners
- Manufacturers, suppliers, marketing and advertising agencies.
- Competition Landscape
- Competitors in the same space include tech startups and established players in the space such as Nike and Adidas.
- Competition Advantage
- Smart Sports Gear offers personalized training systems and real-time feedback that set it apart from existing offerings in the space.
- Idea Validation Steps
- Research competitor offerings, analyzing user feedback and needs, launching a MVP version of the product, testing the idea with potential customers.
- Potential Business Challenges
- Facilitating the product development process, attracting customers and building a sustainable user base, expanded offerings for different sports disciplines.