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Smarter Real Estate
Smarter Real Estate provides users with valuable market insights and makes finding the perfect property fast and easy.
- Industry
- real estate
- Product Type
- digital
- Problem
- Consumers find it difficult to navigate through a vast marketplace of available real estate properties and often lack the resources to determine the best investment opportunities
- Market Size & User Personas
- The real estate industry is worth over $200 billion and consists of diverse user segments globally.
- Solution
- Smarter Real Estate provides a user-friendly platform to connect customers seeking to invest in real estate with agents and brokers.
- MVP Features
- MVP features include secure search and filtering capabilities, real estate listing summaries, customer support and secure transactions.
- Implementation Details
- The platform will be built using a web framework such as Ruby on Rails and front-end JavaScript frameworks.
- Value Proposition
- Smarter Real Estate minimizes the complexity associated with the real estate market and provides users with fast and easy access to valuable information.
- Pain Points to Solve
- Provide users with easy access to real estate listings and agents, transact securely, get reliable market data and analytics, and connect with verified brokers and agents.
- Sales & Marketing Channels
- Online marketing channels such as Google Ads, email campaigns, social media, and referral programs will be used to promote the platform.
- Revenue Stream Sources
- Revenue will be generated through subscriptions, advertising, and transaction fees.
- Cost Structures
- The primary costs include marketing, software development, and personnel.
- Key Activities
- Sales, product development, marketing, customer service and maintaining relationships with partners.
- Key Resources
- A full-time technology team, customer service representatives, support personnel, and marketing experts.
- Key Partners
- Real estate agents and brokers, mortgage lenders, and tech partners.
- Competition Landscape
- Competitors include established real estate listing and brokerage firms.
- Competition Advantage
- Our advantage lies in our user-friendly platform and our ability to provide customers valuable information quickly and accurately.
- Idea Validation Steps
- Conduct market research, create a minimum viable product, and test it with potential customers to gauge user response.
- Potential Business Challenges
- Challenges include user acquisition, customer retention and staying market relevant.