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Kinetic Workwear
Kinetic Workwear is the only construction apparel brand that offers a complete line of protective, comfortable, and adaptive clothing.
- Industry
- construction
- Product Type
- physical
- Problem
- Construction workers face a lack of apparel that is protective, comfortable, and adaptive to changing conditions.
- Market Size & User Personas
- Approximately 1.6 million construction workers in the US. Personas include male and female construction workers of varying ages, levels of experience, and types of construction jobs.
- Solution
- Kinetic Workwear is a line of apparel designed specifically for construction workers. Our apparel is protective, comfortable, and adaptive to changing conditions on the job.
- MVP Features
- Protective clothing that is comfortable and adaptive to changing conditions on the job.
- Implementation Details
- Developing prototypes of the product, conducting market research to identify potential sales channels, and launching a website and social media campaigns.
- Value Proposition
- Kinetic Workwear is the only construction apparel brand that offers a complete line of protective, comfortable, and adaptive clothing.
- Pain Points to Solve
- Construction workers need protective clothing that is comfortable and adaptive to changing conditions on the job.
- Sales & Marketing Channels
- E-commerce website, brick-and-mortar stores, construction industry trade shows, and social media campaigns.
- Revenue Stream Sources
- Retail sales of Kinetic Workwear products and licensing of the Kinetic Workwear brand.
- Cost Structures
- Costs include product development, inventory, advertising, and overhead.
- Key Activities
- Product development, marketing, sales, and customer service.
- Key Resources
- Designers, manufacturers, marketers, salespeople, and customer service representatives.
- Key Partners
- Manufacturers, retailers, and industry trade shows.
- Competition Landscape
- There are other brands that offer some construction apparel, but none that offer a full line of protective, comfortable, and adaptive clothing.
- Competition Advantage
- Kinetic Workwear is the only brand that provides a full line of protective, comfortable, and adaptive clothing for construction workers.
- Idea Validation Steps
- Surveying construction workers to determine their needs, conducting market research to identify potential sales channels, and developing prototypes of the product to test with potential customers.
- Potential Business Challenges
- Competition from existing construction apparel brands and the cost of developing and marketing a new product.