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Fresh Drink Maker

Fresh Drink Maker is an automated machine that provides users with convenient, cost-effective, and customizable drinks.

Industry
food and drink
Product Type
physical
Problem
People are spending too much time and money buying ready-made drinks from stores.
Market Size & User Personas
The global ready-to-drink market size is estimated to be worth over $240 billion. The user personas are adults ages 18-40 who are health- and cost-conscious.
Solution
Fresh Drink Maker is an automated machine that allows users to quickly and conveniently make their own drinks at home.
MVP Features
The minimum viable product should include the ability to make customizable drinks quickly and easily, access to exclusive recipes and ingredients, and a user-friendly interface.
Implementation Details
Production and distribution of the machines, marketing and advertising, customer service, and product research and development.
Value Proposition
Fresh Drink Maker allows users to make their own drinks quickly and easily, saving time, money, and energy.
Pain Points to Solve
Time spent purchasing ready-made drinks, cost of ready-made drinks, and lack of control over ingredients in ready-made drinks.
Sales & Marketing Channels
Online channels such as Amazon, eBay, and other e-commerce sites, as well as physical retailers such as supermarkets and convenience stores.
Revenue Stream Sources
Sales of the Fresh Drink Maker machines, recurring sales of consumables such as flavorings and syrups, and subscription fees for access to exclusive recipes and ingredients.
Cost Structures
Costs associated with production of the machines, marketing and advertising, shipping, and customer service.
Key Activities
Manufacturing, marketing, distribution, customer service, and product research and development.
Key Resources
Human resources for production, marketing, distribution, and customer service; financial resources for production, marketing, and research and development; and physical resources for manufacturing and distribution.
Key Partners
Suppliers for ingredients and consumables, distributors for physical retailers, and e-commerce partners.
Competition Landscape
Competitors in the ready-to-drink market as well as other automated drink makers.
Competition Advantage
Fresh Drink Maker provides users with more control over ingredients and cost, as well as a more convenient way to make drinks.
Idea Validation Steps
Surveys, focus groups, interviews, and market research to gauge consumer response.
Potential Business Challenges
Competition from existing players, difficulty in manufacturing and distribution, and customer service issues.