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MyAgro
- Industry
- agriculture
- Product Type
- physical
- Problem
- Lack of efficient, affordable tools for smallholder agronomists that are designed to increase productivity.
- Market Size & User Personas
- The target market for this product is smallholder agronomists - informal farmers in developing countries who grow food for sale and subsistence. Estimated total population of smallholder agronomists is 200 million.
- Solution
- MyAgro offers computational agriculture software tools, to increase efficiency for smallholder agronomists in developing countries.
- MVP Features
- Analytics and reporting data related to their production operations; recommendations for optimal irrigation and fertilizing; and access to seeds, fertilizers and other inputs at discounted prices.
- Implementation Details
- MyAgro will be implemented as a mobile app and web application, developed for iOS and Android, as well as a web-based platform that can be accessed from any device.
- Value Proposition
- MyAgro reduces the cost of inputs, such as seeds and fertilizers, by up to 20%, while increasing overall production efficiencies by up to 30%.
- Pain Points to Solve
- The pain points MyAgro solves are high costs of inputs, lack of visibility into production operations, and problems related to efficient utilization of resources.
- Sales & Marketing Channels
- The product will be marketed through digital channels, including online communities, such as agricultural forums, and through partnerships with relevant NGOs. Sales will be conducted through the mobile and web-based apps, as well as through year-end bonuses to existing customers.
- Revenue Stream Sources
- MyAgro will generate direct revenue from sales of subscriptions and input products. It will also generate indirect income by partnering with input suppliers and charging referral fees.
- Cost Structures
- MyAgro’s cost structure is composed of costs related to development of the mobile and web applications, hardware costs, external services such as cloud storage, and operational costs.
- Key Activities
- These activities include development of the mobile & web applications, establishing partnerships with input suppliers, marketing the product, and providing customer support.
- Key Resources
- The key resources needed for MyAgro’s success include software & hardware developers, marketing specialists, customer service representatives, and partnerships with input suppliers.
- Key Partners
- Partners include input suppliers, agricultural organizations, and NGOs.
- Competition Landscape
- The competition landscape for MyAgro is limited, as there are few products on the market that offer similar services.
- Competition Advantage
- MyAgro’s competitive advantage is its affordability and ease of use. It is also able to provide customized solutions according to the specific needs of each customer.
- Idea Validation Steps
- Idea validation steps for MyAgro include conducting interviews and focus groups with potential users and early adopters, as well as market research to determine the size of the potential market.
- Potential Business Challenges
- Potential business challenges for MyAgro include lack of access to the internet in the target market, limited supply of inputs, and lack of data on the target market.