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Brewital
- Industry
- food and drink
- Product Type
- physical
- Problem
- A lack of beer-making tools and knowledge on the market, making it difficult for beer enthusiasts to brew their own beer.
- Market Size & User Personas
- Home brewers & beer enthusiasts looking for assistance and tools to brew commercial-grade beer in the comfort of their own homes.
- Solution
- Brewital is an all-inclusive beer-making kit and tool package that provides everything a home brewer needs to make quality beer right at home.
- MVP Features
- Complete toolkit of gadgets and equipment needed for home brewers to brew beer, instructional guide for basic and/or advanced brewing techniques, video tutorial series for interactive learning, subscription-based service for monthly classes and resources.
- Implementation Details
- The product will require research and development for the tech and software being used in the kit, an interactive home brewing guide, and resources for the tutorial/classes offered.
- Value Proposition
- Brewital provides home brewers the opportunity to have high-end beer making tools and access to instruction and other resources.
- Pain Points to Solve
- Provide an all-inclusive solution to the difficulty of home brewing.
- Sales & Marketing Channels
- eCommerce website (Brewital.com), Social media, Online Ads, App Store, Home brewing conventions and faires.
- Revenue Stream Sources
- Retail sales of the Brewital kit, membership fees for resources, subscription services, and advertisements.
- Cost Structures
- Costs may include: development, operations, overhead, customer service, marketing, advertising, and outsourced services.
- Key Activities
- Product development, customer service, distribution/support, marketing & advertising, and resources & classes.
- Key Resources
- Equipment and tools, software, data, technology, content, personnel, assets, and finance.
- Key Partners
- Distributors, suppliers, online platform providers, event organizers, and advertising/marketing agencies.
- Competition Landscape
- Other home brewing tools and kits already on the market.
- Competition Advantage
- Brewital will offer a one-stop home brewing solution with a combination of knowledgeable instruction and premium tools.
- Idea Validation Steps
- Conducting extensive research into the customer base, creating a survey to understand what customers would be willing to pay for in a home brewing solution, and generating demand before launching the product to gauge interest.
- Potential Business Challenges
- Developing a competitive product, attracting and retaining customers, maintaining quality service, and staying within budget.