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On-the-Go Health Bar Delivery Service

Industry
food and drink
Product Type
service
Problem
People have conflicting schedules and are unable to find time to grocery shop, especially for health-related food products.
Market Size & User Personas
Targeting busy professionals, stay-at-home parents, and those who are not well-versed in the health foods available. Market size is seeing a steady increase year-over-year.
Solution
Offering an on-the-go health bar delivery service for those who are unable to shop for perishable items such as health bars at their convenience.
MVP Features
Order entry system, order tracking system, bar customization ability, payment processing, customer service, subscription service, and delivery service.
Implementation Details
We need to secure a source of health bars from manufacturers and negotiate a suitable pricing model. We need to hire an IT expert to help develop the order entry and tracking systems. We need to hire a sales and marketing team to drive sales.
Value Proposition
We are providing an on-demand health bar delivery service at an affordable price and taking the hassle of grocery shopping away from busy professionals.
Pain Points to Solve
Need an on-demand health bar delivery service that is affordable and convenient.
Sales & Marketing Channels
Social media marketing, Google ad campaigns, print media, and word of mouth.
Revenue Stream Sources
Via subscriptions, one-time orders, and ad revenue.
Cost Structures
Software development, health bar sourcing, marketing and advertising, delivery and customer service.
Key Activities
Getting the order entry system built, negotiating health bar sourcing/pricing, marketing/advertising, providing customer service, and delivering orders.
Key Resources
Software development team, health bar sourcing team, sales/marketing team, customer service team, and delivery staff.
Key Partners
Health bar manufacturers and IT experts to develop the software systems.
Competition Landscape
Depending on the locality, there could be other on-demand health bar delivery services to contend with.
Competition Advantage
We can offer an attractive pricing structure and a better customer experience compared to competitors.
Idea Validation Steps
Surveying target market for demand of such a service, conducting market research, and assessing the competition.
Potential Business Challenges
Attracting customers to the service, coping with competition, creating an effective marketing/advertising campaign, and ensuring smooth delivery of orders.