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On-Demand Tailoring App

Industry
fashion
Product Type
physical
Problem
People struggle to find the perfect fit for their clothing needs.
Market Size & User Personas
This segment of the fashion market is at an estimated $500B. The target audience is young adults between 18-35 who come from a variety of socio-economic backgrounds.
Solution
An on-demand tailoring app that pairs customers with available tailors to receive custom-made and tailored clothing.
MVP Features
The MVP should include a user-friendly mobile app that allows users to order tailoring services, a tailor booking system, and payment processing.
Implementation Details
The app should include features to allow users to choose fabrics, styles, sizes, and other details. It should integrate with available tailoring resources to quickly close the loop and start the tailoring process.
Value Proposition
With the app, customers can get clothing tailored to their exact specifications. They will be able to save time, get great quality at competitive prices, and have access to highly skilled tailors.
Pain Points to Solve
Limited accessibility, lack of comprehensive measurement data, long wait times, and lack of tailored clothing options.
Sales & Marketing Channels
Primarily through app stores, word-of-mouth, social media, and through partnerships with related retailers.
Revenue Stream Sources
Revenue is expected to come from a cut of the cost of the service, in addition to add-on services such as styling advice, fabric selection, etc.
Cost Structures
Costs may include server costs for hosting the app, labor costs for sewing / tailoring services, and other operational costs.
Key Activities
Developing and designing the app, maintaining the booking system, providing customer service, and finding partner tailors and retailers.
Key Resources
Software engineers, developers, customer service personnel, libraries of fabric and clothing styles, and partnerships with local tailors and clothing retailers.
Key Partners
Clothing manufacturers and tailors, technology providers, and app stores.
Competition Landscape
Currently, there are no competitors in this space, however, there are some related services such as online styling advice and fabric selection apps.
Competition Advantage
The app is better suited for customers who want a custom-fitted clothing piece without the need to provide detailed measurements. The app is expected to have much shorter wait times, as well as a library of fabrics and styles from local tailors.
Idea Validation Steps
Research the market size, survey local tailors to understand their needs, develop a basic prototype, and conduct user testing and interviews.
Potential Business Challenges
Securing enough tailors to meet demand, providing reliable customer service, and staying on top of fashion trends.