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Custom Online Tailoring
- Industry
- fashion
- Product Type
- physical
- Problem
- Making high-quality custom clothing quickly and easily accessible.
- Market Size & User Personas
- This product will target fashionable and luxury-minded individuals who wish to purchase custom clothing tailored specifically to their body type and style preferences. This market is estimated to be worth $6.5 billion in 2020.
- Solution
- Developing a web-based platform that allows customers to design their own pieces of clothing, have them professionally tailored based on their specific measurements and style preferences.
- MVP Features
- Website interface with an easy-to-use online design tool, fabric options, sizing assistance, pricing calculator and checkout process. Our custom tailoring option will allow customers to order up to three customised items per order.
- Implementation Details
- The online design tool will be developed using HTML/CSS and JavaScript. The tailoring process will be done by a reputable third-party tailor. All fabric will be sourced from a reliable and experienced provider.
- Value Proposition
- We offer high-quality custom clothing tailored specifically to our customer's body type and style preference at an affordable price.
- Pain Points to Solve
- Many people find it difficult to find fashionable, custom and affordable clothing that fits them perfectly. Our solution will streamline this process and make it fast and convenient.
- Sales & Marketing Channels
- Social Media (Facebook & Instagram Ads), Email Marketing, SEO/Content Marketing, Paid Search Advertising.
- Revenue Stream Sources
- Subscription Fees, Transaction Fees.
- Cost Structures
- Labor, Fabric, Software, Advertising.
- Key Activities
- Developing a user-friendly platform, tailoring process, customer support.
- Key Resources
- Experienced Team Members, Reliable Providers and Tailors.
- Key Partners
- Experienced Manufacturers, Fabric Suppliers and Tailors.
- Competition Landscape
- There are many competitors who are offering similar services to customers. We need to differentiate our offering with unique features, competitive pricing and an excellent customer experience.
- Competition Advantage
- Our offering is more convenient, cost-effective and tailored to the specific body measurements and style preferences of the individual customer.
- Idea Validation Steps
- Conducting user surveys, focus groups and interviews to validate the concept. Designing and developing a prototype, and gauging customer reception. Engaging with potential customers to understand which features they would find the most valuable.
- Potential Business Challenges
- Obtaining sufficient funding and experienced personnel, establishing effective relationships with reliable providers and tailors, finding the right pricing strategy for our offering.