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Drink Aide
- Industry
- food and drink
- Product Type
- digital
- Problem
- Lack of knowledge of customers in finding good drinks or not having access to alcoholic drinks in certain cities.
- Market Size & User Personas
- The market size for this product will be the adults of legal drinking age in the United States. These users will be looking for a convenient way to find and purchase alcoholic drinks from local vendors.
- Solution
- Designing a web/mobile platform that provides users with detailed reviews, pricing information, and made-to-order drinks for users to order and pick up.
- MVP Features
- An intuitive web interface that allows users to search for drinks, prices, ratings, and reviews. Customers should also be able to make orders for drinks, which will be sent to local vendors to fulfill. Payment gateway integration, delivery options, and loyalty program points should also be included.
- Implementation Details
- An MVP should be developed with the included basic features and should properly execute UX design to ensure ease of use. UI/UX should be optimized to improve the user experience. Backend development and API integrations should be integrated to complete the product.
- Value Proposition
- The product offers customers the convenience and reliability of finding drinks at their local area without the added hassle of having to research and compare drinks. A loyalty program should also be implemented to reward users with discounts/promos for their loyalty.
- Pain Points to Solve
- Customers having a hard time finding good drinks or not having access to alcoholic drinks in certain cities.
- Sales & Marketing Channels
- We will utilize organic search, content marketing, word-of-mouth, PPC campaigns, and influencer marketing to ramp up awareness and adoption of Drink Aide.
- Revenue Stream Sources
- Revenue streams for this product should come predominantly from commissions on drink orders and subscription plans for businesses looking to not only list their drinks but to also have access to exclusive features. Drink fans/loyal members should also be able to purchase exclusive drinks at a discounted rate.
- Cost Structures
- Startup costs will be relatively low with the focus being on marketing and product development. Download fees, promotional campaigns, and other in-app purchases should be included in the cost structure.
- Key Activities
- Development of the web/mobile platform. Creating and executing marketing campaigns. Establishing relationships with vendors. Building and retaining an engaged user base.
- Key Resources
- The key resources needed in order to launch and maintain this product are a team of web developers, UX/UI designers, marketers, project managers, and product managers.
- Key Partners
- Partnering with vendors in the local area in order to achieve our customer-facing goals. Working with payment solutions and delivery services to ensure the best user experience and customer satisfaction.
- Competition Landscape
- This product is facing competition from established players such as Drizly, Saucey, and Thirstie.
- Competition Advantage
- A key competitive advantage for this product is the ability to offer an intuitive web/mobile platform with detailed reviews, pricing information, and made-to-order drinks that can be delivered or ordered for pickup. A loyalty program should also be offered in order to reward customers for their loyalty.
- Idea Validation Steps
- Market research to validate the user personas and the market size. Conducting surveys with existing users to gauge interest in the product. Testing the MVP features with a group of users to get feedback for further product enhancements. Examining the competitive landscape to gain an edge over competitors.
- Potential Business Challenges
- One potential challenge is selling the product by building trust with customers. Another challenge would be to establish relationships with vendors to ensure good supply of drinks to customers. Scalability of the platform should also be considered, in order to ensure the product can handle the number of users.