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Smart Mirror Shopping
- Industry
- retail
- Product Type
- physical
- Problem
- Consumers can't try on clothes in the physical retail industry while shopping.
- Market Size & User Personas
- Young adults who shop for clothing online, but do not enjoy the mundane experience of shopping in physical retail stores.
- Solution
- Develop a smart mirror which customers can use to try on clothes while at the store.
- MVP Features
- The mirror has to be able to recognize the customer’s body type and shape from and take measurements. It should also be able to recognize the clothes a customer is holding up to it.
- Implementation Details
- The mirror will be connected to a database that will have a wide variety of clothes and accessories for customers to choose from. The customers will be able to try on the clothes through the use of augmented reality.
- Value Proposition
- It creates a more enjoyable experience for the customer by allowing them to see the product on their own body to see how they would look when wearing the clothes and how well it fits.
- Pain Points to Solve
- The lack of a physical trying-on experience and customers’ inability to visualize how clothing items will fit their body shape and look.
- Sales & Marketing Channels
- The mirror will be marketed and sold through physical retail stores, online catalogs, and e-commerce platforms.
- Revenue Stream Sources
- The revenue streams will come from the sale of the mirrors, commissions, and fees associated with sales of the clothes.
- Cost Structures
- Costs associated with developing the mirror software, hardware, and manufacturing and assembling of the mirror.
- Key Activities
- Software development, hardware assembling, designing the Augmented Reality experience, marketing, and selling.
- Key Resources
- Software development resources, hardware , and funds for marketing and advertising.
- Key Partners
- Retail stores, technology companies, and marketing firms.
- Competition Landscape
- Improved online shopping tools and virtual reality shopping.
- Competition Advantage
- Smart mirror shopping is the only technology which helps customers to make clothing purchases without having to physically go to the store or ordering the wrong size.
- Idea Validation Steps
- Conduct customer surveys and interviews to gauge the potential appeal of this product. DevelopMVP and conduct usability tests. Publish results online.
- Potential Business Challenges
- High development and hardware costs, competition from other technologies, potential customer hesitation to use such a product.