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Amplify Crowdfunded Videos

Industry
media
Product Type
digital
Problem
The challenge with crowdfunding video projects is promoting the video after the campaign has successfully closed. Most videos are successfully funded but go unnoticed post-campaign because the funding platform becomes restrictive with options for further engaging the campaign’s on-boarded audience.
Market Size & User Personas
Creators, User Tagging, Videographers, Script Writers, Directors, Producers and Potential Donors
Solution
A platform for creators to host their successfully funded video projects allowing for more options and avenues to promote the video.
MVP Features
Ability to register crowdfunding campaigns, Promote users content through social networks, Ability to link to any crowdfunding platform, Ability to find and engage other creators
Implementation Details
Web app with ability to register crowdfunding campaigns, embed codes, ability to link to any crowdfunding platform, social media sharing options, user tagging, and analytics tools for creators to track engagement
Value Proposition
The platform provides content creators with a platform to maximize engagement from potential donors and a way to promote their video projects through social networks.
Pain Points to Solve
Unlimited exposure potential post crowdfunding campaign, Brand building, Video analytics, Easy to use and customizable, User tagging
Sales & Marketing Channels
Through crowdfunding platforms' campaigns, Social media promotions, Content discovery and organic search, Ad campaigns on industry related websites
Revenue Stream Sources
Subscription packages, Ads, Commission for successful launches, Consulting
Cost Structures
Development costs, Hosting and maintenance costs, Ad campaigns, Social media costs, Promotional/Marketing costs, User acquisition costs
Key Activities
Content creation, Brand promotion, User engagement, User acquisition and retention, Analytics and tracking, Maintenance and bug fixes, Customer support
Key Resources
Software, Human resources, Capital resources, User databases, Organization tools, Support tools
Key Partners
Crowdfunding platforms, Design and marketing partners, Content creators, Third party APIs
Competition Landscape
Similar platforms in the crowd funding space, Video hosting platforms, Social media network streaming, Professional studios and consultants
Competition Advantage
Unlimited promotion potential, user tagging, analytics, customizable interface, crowdfunding integration, expert consultancy and curation
Idea Validation Steps
Find the market value of the idea, Analyze competitors’ strategies and offerings, Analyze user needs and demands, Launch an MVP version, Collect feedback from potential users, Update MVP version for better and seamless experience
Potential Business Challenges
User acquisition and retention, Unstable user interface, Lack of technical resources, Advanced product design, Low sales and engagements